The Harris campaign is launching a significant effort to reach Latino voters, including increased spending on Spanish-language radio, organizing around boxing matches and baseball games, and engaging with influential personalities. As early voting begins in critical battleground states with large Latino populations, Vice President Kamala Harris and other prominent Democrats are set to address Latino voters. Surrogates will also travel to various events to promote Harris’ work on issues important to the Latino community. The campaign plans to host events around National Hispanic Heritage Month, Mexican Independence Day, and other meaningful dates. They will devote $3 million to new ads on Spanish-language radio and focus on engaging with undecided Latino voters who may be influenced by Trump’s economic message. The campaign is working to reach voters through trusted messengers and combat misinformation on platforms like WhatsApp. Recent polls show that Harris is favored by Latinos in both Spanish-speaking and bilingual households, with a stronger lead in Spanish-speaking households. The campaign aims to leverage Latino support to defeat Trump and his anti-Latino agenda in the upcoming election.
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