LeBron, Brady, Costner, and More: Fanatics Fest Returns to NYC for Ultimate Star-Studded Experience
New York City, NY – June 20, 2023 – Fanatics, the leading sports merchandise and collectibles firm co-founded by Michael Rubin, is ready to host its flagship event, Fanatics Fest, at the Jacob Javits Convention Center from June 20-22. This year’s festival promises to draw an unparalleled lineup of celebrities from sports and entertainment, including LeBron James, Tom Brady, Kevin Costner, Spike Lee, and many others, appealing to fans eager for close encounters with their idols.
Rubin expressed the challenge of coordinating such a high-profile event, stating, “There’s not another company in the world that could create Fanatics Fest.” He emphasized that the event is uniquely possible due to the extensive partnerships Fanatics has with the high-profile guests attending.
Fanatics Fest will feature a dynamic array of programming, including live podcast recordings like ESPN’s First Take with Stephen A. Smith, and panels with major figures such as NBA Commissioner Adam Silver and NFL Commissioner Roger Goodell. The event also focuses on blending sports with culture, featuring discussions about entrepreneurialism alongside traditional athletic achievements.
“Even having these sorts of athletes and cultural icons on stage interacting in itself was pretty original,” said Lance Festerman, CEO of Fanatics Events.
Engaging fans is at the core of Fanatics Fest, which will offer autograph sessions, photo ops, and the Fanatics Games—skill-based contests where athletes and fans can compete together. Additionally, the exclusive 40/40 Club pop-up—Jay-Z’s famed venue—will cater to VIPs.
With an emphasis on immersive experiences, Fanatics aims to connect fans not just with stars, but with each other in a live setting, fulfilling the growing desire for memorable, shared moments beyond the screen.
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