The Better Business Bureau is warning of a rise in AI identity theft scams, where fraudsters use artificial intelligence to clone voices and impersonate individuals to gain trust and money from victims. According to Josh Planos of the BBB, scammers are using this technology to create convincing phone calls that may appear to be from a trusted source, such as a grandparent or CEO, to deceive victims into giving out personal information or sending money. The Federal Trade Commission has reported a high number of imposter scams in Omaha, with a significant increase this year due to the use of AI.
Experts recommend being cautious of any unexpected phone calls or requests for money, especially from unknown sources. They advise setting up multi-factor authentication for personal accounts as an extra security measure, and to report any suspected scams to the BBB’s scam tracker website. In case of suspected fraud, it is recommended to check credit information, contact the bank immediately, and seek guidance from authorities. The BBB urges the public to be aware of these increasingly sophisticated scams and stay vigilant in protecting personal information.
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