Former actress turned Duchess of Sussex, Meghan Markle, has announced a rebranding of her lifestyle brand ahead of the launch of her Netflix series ‘With Love, Meghan’. The company, previously known as American Riviera Orchard, will now be called As Ever. Meghan explained that she wanted to move away from being limited to products sourced solely in her neighborhood and instead expand her offerings. The new name is meant to convey a sense of continuity and a return to her love of cooking, crafting, and gardening that she previously shared on her now-defunct lifestyle blog, The Tig.
In an Instagram video, Meghan shared her excitement for the upcoming launch of the brand and gave fans a sneak peek into what they can expect. She confirmed that the brand will offer fruit preserves, highlighting her love for jam, but also teased a wide range of other products that she is passionate about. Meghan expressed her gratitude for the partnership with Netflix, which has not only supported her new show but also her business venture.
Meghan, who has two children with Prince Harry, promised to share behind-the-scenes insights as the brand prepares for its launch. She has been signing off her Instagram posts with “As Ever, Meghan” or “As Ever, M” and is looking forward to sharing her creations with her followers. As Ever aims to be a reflection of Meghan’s personal interests and values, blending food, gardening, entertaining, and finding joy in everyday life. The Duchess is excited for fans to experience the brand and connect with her passion for simple pleasures.
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