Nebraska Senator Teresa Ibach’s bill to eliminate brand inspection for feedlots was met with public testimony on Feb. 11, 2025. Ibach, a rancher from Dawson County, introduced the legislation at the request of feedlot owners within the brand inspection area to create a level playing field with feedlots outside this area. The Nebraska Cattlemen’s Association suggested possible amendments to the bill, including accepting electronic identification as proof of ownership.
While some, like rancher Marissa Betson, oppose the bill, citing concerns about weakening the brand inspection program, others, like Ibach and the Nebraska Cattlemen’s Association, support it with proposed amendments to modernize and streamline the process. The organization expressed a willingness to work with Senator Ibach to find solutions that preserve the brand while making it more equitable for different sectors of the industry. This bill has sparked a broader conversation about the future of brand inspection in Nebraska and how it can be adapted to modern technologies and industry needs.
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