This year, the cost of a 30-second ad during the Super Bowl reached a staggering $8 million, compared to $2.4 million twenty years ago. Many ads featured celebrities endorsing products, with a lack of creativity or uniqueness. Some companies tried to stand out by focusing on their products rather than relying on famous faces, but the outcome was still underwhelming. The ads failed to make a lasting impression, with nothing standing out or sparking conversation. Despite the high cost of airtime and ad production, the commercials were forgettable and did not capture viewers’ attention. The cultural homogenization of the ads, as well as the reliance on celebrities to sell products, may have contributed to the lackluster results. Ultimately, the commercials during the Super Bowl this year were as unremarkable as the game itself, with viewers grateful for standout performances like Kendrick Lamar’s halftime show to add some excitement to the event.
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