During Super Bowl 59, Fox debuted a series of new, star-studded ads, with more than 10 costing $8 million each. The commercials ranged from smart glasses to pizza rolls, with a focus on artificial intelligence. Some ads faced scrutiny before airing, such as Google’s inaccurate AI description of Gouda cheese. Salesforce featured Matthew McConaughey in an ad for their AI product. Other notable ads included Meta’s Ray-Ban smart glasses, Booking.com with the Muppets, and Foundation to Combat Antisemitism with Snoop Dogg and Tom Brady.
Several other ads stood out, including Budweiser’s Clydesdale foal ad, Bud Light featuring Shane Gillis and Post Malone, and Coors Light with sloths. Celebrities like David Beckham, Matt Damon, and Eugene Levy also appeared in ads for Stella Artois, Doritos, and Little Caesars. Ads from brands like Häagen-Dazs, Coffee mate, Uber Eats, and Instacart also caught viewers’ attention during the Super Bowl.
Political figures expressed concerns over an ad by Hims & Hers that they believed lacked essential information about a weight loss medication. Other ads focused on important social issues, such as Dove addressing body image and Novartis bringing awareness to breast cancer. Movie trailers for anticipated films like “Jurassic World: Rebirth” and “Mission Impossible: The Final Reckoning” also aired.
Nike highlighted women’s sports in their ad, while OpenAI showcased ChatGPT in their first Super Bowl commercial, emphasizing the product alongside notable inventions. Overall, the Super Bowl ads featured a diverse range of topics and celebrities, captivating viewers throughout the game.
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