Harris-Walz campaign unveils debut ads aimed at Asian American voters in key swing states

Vice President Kamala Harris has released her first two presidential campaign ads targeting Asian American, Native Hawaiian, and Pacific Islander voters. The ads focus on healthcare and anti-Asian hate, with Harris criticizing Donald Trump’s language during the pandemic. The ads are part of a $90 million media buy in battleground states and are airing digitally and on television. Asian Americans are a significant and growing segment of the electorate, making up over 6% of eligible voters in November. The ads aim to highlight Harris’s support for healthcare protections and opposition to anti-Asian rhetoric. The ads have been well-received by leaders in the AANHPI community, who believe that a second term for Trump would be harmful. The ads are part of a broader outreach program towards AANHPI voters, including in-language canvassing and phone-banking efforts. The campaign aims to remind voters in swing states of the importance of the election and the need for strong leadership against discrimination and threats to healthcare. The ads come at a crucial time during the Democratic National Convention, with a focus on engaging and mobilizing AANHPI voters in key states.

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