TechCrunch has been featuring interviews with women who have made significant contributions to the AI revolution, shining a spotlight on their work. In a recent interview, Rachel Coldicutt, founder of Careful Industries, discussed her research on the social impact of technology. She has worked with companies like Salesforce and the Royal Academy of Engineering, emphasizing the importance of using AI in intentional and trustworthy ways.
Coldicutt began her career in tech in the mid-90s, working on projects like Microsoft Encarta and digital strategy for companies like the BBC. She has been involved with emerging technologies for decades, using automated processes and data to drive decisions and create experiences.
In the interview, Coldicutt discussed the challenges of the male-dominated tech industry and emphasized the importance of creating a feminist business model that strives for equity. She encouraged women entering the AI field to seek out peers and build supportive networks to combat sexism and harassment.
As AI continues to evolve, Coldicutt highlighted the importance of considering the environmental and social impacts of AI technologies. She emphasized the need for more democratic and accountable AI development, urging industry and policymakers to engage with questions of responsible AI use.
Overall, Coldicutt’s work focuses on creating a more inclusive and ethical approach to AI technologies, challenging the status quo in the tech industry and advocating for innovation that strengthens society rather than leads to destruction. She encourages all those working in AI to be realistic about the potential negative impacts of technology and to prioritize ethical considerations in their work.
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